Two of California's largest MLS providers have partnered with eNeighborhoods as charter participants in a new marketing platform for California real estate professionals called Mercado - the Marketplace for California real estate.
Pomona-based Multi Regional MLS and Sacramento-based Metrolist Services have joined eNeighborhoods, a leading compiler of neighborhood information and marketing systems, and a division of Dominion Enterprises, to launch the new system to a combined 50,000 MLS participants and subscribers in Northern and Southern California.
Mercado is a Web-based marketing system that builds on the foundation of MLSAlliance, a search platform that joins multiple California MLS databases and provides real estate professionals with a single gateway to listing data across the state. Mercado provides access to the combined MLS Alliance database that represents 15 MLS organizations with more than 128,000 users and 4.5 million active and off-market listings.
Mercado adds Web-based marketing tools to the existing search platform which includes CMA, BuyerTour, and Design Center, a direct marketing application. Mercado Neighborhood Reports and IDX tools also are available.
(Source) Press
Monday, October 26, 2009
New Real Estate Marketing Platform for California Real Estate Professionals
