New Real Estate Marketing Platform for California Real Estate Professionals

Two of California's largest MLS providers have partnered with eNeighborhoods as charter participants in a new marketing platform for California real estate professionals called Mercado - the Marketplace for California real estate.

Pomona-based Multi Regional MLS and Sacramento-based Metrolist Services have joined eNeighborhoods, a leading compiler of neighborhood information and marketing systems, and a division of Dominion Enterprises, to launch the new system to a combined 50,000 MLS participants and subscribers in Northern and Southern California.

Mercado is a Web-based marketing system that builds on the foundation of MLSAlliance, a search platform that joins multiple California MLS databases and provides real estate professionals with a single gateway to listing data across the state. Mercado provides access to the combined MLS Alliance database that represents 15 MLS organizations with more than 128,000 users and 4.5 million active and off-market listings.

Mercado adds Web-based marketing tools to the existing search platform which includes CMA, BuyerTour, and Design Center, a direct marketing application. Mercado Neighborhood Reports and IDX tools also are available.

(Source) Press

Desperate Real Estate Selling Tactics

We all know that in the real estate business, closing a sale is essential especially if you are commissioned based. But I find it stupid to see people standing in the middle of the road, handing out fliers to vehicles passing by them with the hope of making that big sale. For one, did they ever stop and think on whether the people in their vehicles would pull down their window just to get a flyer from them?

Pathetic marketing is what I would term it. Apparently, it is either they are not thinking or it is originating from some crazy idea that they can get a sale by being that aggressive. But being aggressive can be defined in many ways and that is surely not an aggressive way of marketing and closing a sale.

Secondly, it is obvious that these people fail to define the market that they are catering to. The only people who may eventually grab their flyers are the Class B market. Considering the hard times we have today, do you honestly think that these commuters can afford such high-priced investments even if you convince them that this is for their future?

The name of the game today is survival and being able to cope up with financial burdens is something that many find hard. So with that in mind, perhaps it would be best to think the marketing strategies that desperate real estate companies are employing right now. For areas such as Mandaluyong and San Juan City in the Philippines, owning your own property is one thing but the manner and timing of consummating that sale is obviously facing the wrong direction!